7/12 • DISINFORMATION DOWN ON THE FARM - A THREAT TO FOOD AND NATIONAL SECURITY
Kevin M. Folta
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SUNDAY, JULY 12 | 10:30 AM | KEVIN M. FOLTA
A small percentage of the population feeds the rest. At the same time agriculture and food have become prime targets for a thriving disinformation ecosystem. It is a perfect storm. We live in a time of unprecedented food abundance, safety and choice. The legitimate problems are access, food deserts, and poor diets. But social media is obsessed with trace pesticides, food dyes and seedless watermelons. How does the good news get traction in a sea of alarmist content? This presentation will discuss the disinformation networks, how they target human health and agriculture. Solutions will be presented. It is important to be aware and understand how to push back effectively. Kevin M. Folta is a Professor researching plant molecular biology and genomics at the University of Florida, with notable accomplishments in functional genomics and light contributions to controlled environments. He leads popular workshops in science communication for farmers, scientists and industry, with special emphasis on strategic communication around contentious issues. He has been recognized with several prestigious awards for research, communication, and public service, including the CAST Borlaug Award in Agricultural Communication and the NSF CAREER award. His family farms fruit, vegetables, turkeys and eggs for local markets in rural Florida. He has hosted the weekly Talking Biotech Podcast since 2015. Ph.D. 1998 University of Illinois at Chicago. |
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Ethical Societies around the country are welcoming vistors to their Sunday Virtual Platforms and other online activities. Explore what is available at the American Ethical Union’s website. It's a great opportunity to get to know a bit more about fellow humanist congregations all around the country!